Legal Marketing Services
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Digital Marketing for Lawyers That Builds Online Visibility
Legal Marketing Services for Every Stage of Growth
SEO for Lawyers
Search engine optimization for law firms to increase visibility in organic search results and target the right keywords to attract potential clients.
Website Design for Law Firms
Professional website design for lawyers and law firms that help with navigation, practice area pages, responsive design and contact options to improve enquiries.
PPC for Attorneys
Pay per click advertising for solicitors to target relevant search terms, grouped in ad groups, with adverts tailored to each group and location to drive enquiries.
Local SEO for Attorneys
Local search engine optimization for law firms to target people searching for legal services near them, with location-specific pages and content.
Social Media Marketing for Lawyers
Social media marketing for law firms to increase brand awareness with regular relevant and professional content.
Content Marketing for Law Firms
Content marketing for legal practices to create informative pages and articles for practice areas and related topics to help with discovery and provide information to potential clients.
Legal SEO Strategies That Deliver You Results
Keyword research
We carry out an in-depth analysis on search terms and keyword phrases in relation to your area of practice, specific locations, and common search intents.
Practice area page optimization
Your website pages will see an increase in organic traffic after we optimize them with the appropriate relevant headings, descriptions, explanations, and content.
Technical SEO Audit
Our experts analyze your website’s technical SEO to determine what issues may be affecting its organic search performance.
Legal blog content strategy
We plan blog content around the most searched legal terms and questions, as well as the informational topics relating to your practice areas.
On-page SEO
We optimize your website copy and elements such as titles, descriptions, headings, image tags, links, and urls in accordance with the most relevant keywords.
Website architecture
We advise on structuring your website in a way that is easily navigable by both users and search engine crawlers.
Authority builder
We determine which areas of your website are suitable for high-quality backlinks that will boost your authority and visibility.
Competitor research
We analyze the websites of your competitors to determine achievable objectives for your own website.
Conversion rate optimization
We ensure that the important pages on your website have been optimized in a way that encourages visitors to take the next step.
Reporting and analysis
We report on your website’s traffic, visibility, and other key performance indicators.
Local SEO
We optimize your location-based searches to increase your chances of being found by potential clients.
Law Firm Advertising Ideas That Bring in New Customers
Here are 10 law marketing ideas that our team can execute for your law firm.
Google Ads
we can create display ads that target specific keywords related to your practice areas and locations
Pay Per Click
we can manage your PPC ads, including budgets, targeting and messaging to get you the best value for your money and the highest quality of leads
Landing Pages
we can build landing pages that specifically target your services and make it easy for visitors to contact you
Paid Advertising
we can create and manage a social media marketing campaign that specifically targets people who are interested in your services
LinkedIn Marketing
we can help you promote your brand on a professional network by targeting people looking for the type of service you provide
Retargeting Ads
if applicable and depending on the type of ads, we can remarket your display ads to people who have visited your website
Keyword Research
we can research the best keywords to bid on for your law firm, including removing any irrelevant keywords that you are currently targeting
Calls and Form Tracking
we can help you set up any available tracking options in your Google Ads account to track calls and completed forms
Budget Planning
we can help you decide how to spend your money depending on the targeting options, budgets, keywords and practices areas
Advertising Legal Compliance
we will try to stay within the rules relating to legal advertising, though we recommend that you consult your lawyer to ensure that everything is approved
Law Firm Website Marketing to Help You Build Your Reputation
A good website should communicate the services your legal practice offers and make it easy for potential clients to get in touch. Gravoon can advise on website design and content, as well as user experience and conversion. We’ll make your practice areas easy to navigate on mobile devices and ensure calls-to-action are strong and clear in their purpose. Our law firm website marketing also includes landing pages for your PPC adverts and campaign specific content to drive conversions and boost enquiries. All our work will make it easier for your target audience to discover your law firm online and support your overall marketing strategy.
Select Gravoon as Your Law Firm Marketing Agency
Why Choose Gravoon for Legal Marketing?
Define Priorities Based on Your Practice
We specialise in attorneys’ marketing, which means that our first step is to define your practice’s goals, choose the necessary services, location, audience, and set clear priorities.
Advertising and SEO Synergy
We plan the necessary PPC and SEO services, building a synergy between them to maximise the potential coverage area throughout the buyer’s journey.
Report and Analyse the Outcomes
We report on the selected KPIs, showing the numbers and giving explanations for the outcomes and guiding your next steps.
Websites Optimised for Conversions
We enhance your websites to make them more attractive to the visitors, provide the information that they need, and encourage them to call you or fill out their contact details.
Scale the Services According to Your Needs
We work on the specific marketing services for your law firm or practice, prioritising the ones most in need or building a full-scale campaign according to your available resources.
Healthcare Marketing Results
See the challenges, strategies and outcomes
See the challenges, strategies and outcomes
Legal Marketing Services FAQs
What is Legal Marketing?
Legal marketing refers to the marketing activities carried out by a law firm to promote its services on the internet through search engine optimization, website creation and design, content creation, online advertisements, social media, and other available resources and channels.
Why Do Law Firms Need Digital Marketing?
Marketing activities enable potential clients to find the law firm through online search, engage with the brand, and learn about the services that the company offers. Moreover, it allows the business to communicate its value to people and generate leads.
How Does SEO for Lawyers Work?
SEO for lawyers entails optimizing the website’s content, technical aspects, local listings, and structure to enable it to rank higher on search engine results pages for relevant keywords and phrases.
How Long Does SEO for a Law Firm Usually Take?
The time needed for SEO depends on several factors, including the competitiveness of the keyword, the technical needs of the website, and the lawyer’s area of practice. The process can be quick or take a while depending on these aspects.
What Are the Different Legal Marketing Services That Gravoon Offers?
We offer a range of legal marketing services, including legal SEO, website design and build, content marketing, local SEO, legal social media marketing, paid advertisement, landing page optimization, and other related services.
Does PPC Advertising Work for Attorney Search?
Pay Per Click (PPC) can be effective in attorney search depending on the area of practice, budget, keywords, landing page, and location. It can be a viable option depending on these elements.
How Can Local SEO Help My Law Firm?
Local SEO is critical for every law firm since it enables the company to appear in front of people searching for legal services in their locality. The process consists of optimizing the website and local directories to enhance visibility.
How Can I Find a Law Firm Marketing Agency?
When looking for a marketing agency, it is essential to consider their strategy, experience, reporting methods, communication approach, scope of services, and screening process. Engage them by asking how they can handle your legal advertisements and analyze the leads and campaigns.